Episode 48: How to Compete in the 2023 Luxury Lash Market: Premade/Promades vs Handfans

 
 

This episode is available on my Youtube channel. Click the photo below👇 to watch.

 
 

Do you want to provide your clients with LUXURIOUS SERVICE that they want to keep coming back to?

Are you still using PROMADES/PREMADES believing that it's saving you TIME & MONEY?

Although the growth of the lash market is expected to be enormous by 2027, not all lash artists will experience growth in their businesses.

WHY?

Maybe because they are still doing practices that aren't helping their business grow like refusing change, not upgrading their training, not offering more services, not updating their prices, or not providing luxurious service to their clients.

Did you know that HANDFANNING is a great way to differentiate yourself from your competitors while providing luxury service to your clients? Sure - it will take time, practice & dedication to perfect your hand fanning technique but you'll get there.

So if you want to keep growing in this industry, start by handmaking your fans. That way, you'll be good at it & you'll be able to save both time & money while providing your clients with luxury service.

What are some of the benefits of handfanning for your BEAUTY BIZ?

  1. Handfanning provides better retention for your clients. If your clients are experiencing better retention the likelihood of them coming back to get your service would be very high.
  2. Handfanning allows customization based on the client's lashes.
  3. Handfanning is cheaper than using premades/promades.
  4. Handfanning will not create damage to the natural lashes because it allows for equal weight distribution of the extensions to the natural lashes.
  5. Handfanning lets you do those beautiful fluffy megavolume set without worrying about too much weight and damage to the natural lashes.

You might be excited about all these but finding the best lash extensions to do handfan can be a little tricky especially now that lash companies are pushing lash artists to buy premades/promades instead of making their own fans. They are deliberately making poor quality extensions so artists would find it hard to make their own fans and eventually go for an easier option - premades & promades.

So look for a lash brand that does not sell premade/promades to guarantee the best quality lashes that you can use to handmake your fans. We carry .02 lashes that fans like butter. You can purchase it on this LINK.

Now that clients are getting more educated about lashes, it's only a matter of time before they understand the concept of handfanning and why it's the best. They will be looking for skilled technicians and you should be one of them. If you're still using premade/promades, it's not yet too late t switch. You can start practicing by doing half of the set using handfans and half using premades/promades until you're able to finally wean yourself from using premades.

It'll require patience and consistency but the result, your business growth & profit will be worth it.

Timestamps:

{00:00} Intro

{01:08} Premades/Promades VS Handmades

{3:03} Why you're setting yourself up by using handmade fans

{6:13} How premade/promades hinder you from providing luxury service

Have further questions about lash career? Please check out the links below.

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Jenna Bodnaruk